How Logo Colors Can Improve Your Brand
It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? What colors are appropriate for your brand?
The psychology of colors is important to know. It is how people’s emotions and thinking are stirred when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. It can have an effect on our thinking. There are various ways that certain colors speak to use. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
Questions about your business should be asked before creating your logo. Is your market targeting males or females? Do you have a trendy or classy brand? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.
Different colors evoke different feelings in us. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.
Here are the two categories of color – warm and cool. Let us consider the warm colors first.
Men are attracted to the color red. It is associated with fire and passion. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It possesses overall energy. It has a great effect on children.
Yellow evokes the feelings of joy, happiness, warmth, and cheerfulness to your logo. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
The cool colors are given below.
Many logos contain the color blue. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.
It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
The color of luxury is purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white is in their own category. They are more powerful when combined with other colors.
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