A large part of the population is made up of the millennials. Generation Z members also take up another significant portion of the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
When you look at both segments of the population, you find they share some unique traits; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups tend to chase great experiences. The older generations were interested in the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. You need to demonstrate how your products and services will impact and influence their lifestyle.
There is a need to remain committed to online marketing. They are generations that have grown up using the intent and smart devices all the time. None of them is ever really offline. If you need to reach them; your efforts need to be more focused on online channels. Social media platforms should replace all your print and traditional media marketing platforms.
They are also interested in finding out what your brand is all about. You cannot expect them to buy a product on the basis that it works. They will buy it because the vision and mission of the brand also resonates with them. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They, for example, worry over things like global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You need to then think along the lines of gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. You can see this when you are presenting fitness gadgets. You can hold competitions all over the region where customers get to try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The result of such a competition is increased attention on the products, and the willingness of the population to buy them.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. They come with some special and ever-changing tastes and preferences. But when you apply the tips shared on this guide, your chances of capturing a sizable share of that population increases.
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