Google ads are used by about 4 billion to grow their business. Even though Google ads will fetch a lower revenue this year compared to last year, it will still; afford to get to $39.58 billion. However, even if we are talking of many businesses using this platform for good reasons, there are also millions of people that don’t know who this works. On this website, we will be discussing more Google ads so that if you are not sure how it works you can start using it from now!
Let’s first understand the meaning of Google Ads. Google Ads are run by Google and it’s just an online market place that gives opportunities to advertisers to reach as many audiences as they can. Google Ads works based on pay per click system whereby the product owner will only pay off a client click on the advert. Without online visibility, you are not in business and what Google Ads does is to make sure your visibility is perfect. Click here to learn more.
But now, how do Google Ads work? Do you want to know? Read more here. You need to know how Google Ads works if you want to make the right decision on whether to use the system or not. What happens with Google Ads is that your advertisement will be seen by the users that use your keywords on Google to look for this service. You will need to work on the quality of your page by optimizing your scores and also optimizing your bid amount for you to be available to many audiences. If you check this link you will discover more about page optimization.
The next thing to learn here is the determinants of quality score. Continue to learn more here on the factors that will affect your auction bid. There are some of the factors to think about.
Relevance is very crucial when it comes to bidding score quality. To ensure you remain relevant with your Google Ads you should ensure you have the right keywords for your ad, Your landing page is awesome and finally you are relevant to what users search for on Google.
The other determinant is about Historical click- Through Rate. This is a very sensitive factor that you must read more about. Your relationship with your audience can break or build your auction chance. For that reason when you are creating your content you must have the mind of who will see it and whether it’s the right message for them.
If you want to learn more about the cost of Google Ads and how you can lower the cost click here for more details.